Momodesign presents its new SS 2023 clothing collection, an interpretation of the contemporary male wardrobe that reflects the brand's DNA and pays homage to formal simplicity and to the unconventional. A recognizable, contemporary and urban style that reflects contaminations of different and opposite worlds, from sport to fashion, a vision that arises as a response to market changes and the new needs of the increasingly demanding and informed consumer with the aim of offering an iconic total look that fits perfectly into an urban and modern environment. The new SS 2023 men's collection is presented in an unprecedented guise, looking to the future where dynamism, functionality, comfort and style contaminate the men's "wardrobe", making it intelligent, versatile in use, characterized by everyday life and, at the same time, exclusivity. Lightweight and eco-sustainable recycled fabrics for a feeling of comfort, protection and environmental responsibility. The collection presents great attention to the outerwear which reveals the meticulousness in the construction of the products, where technical, comfortable, breathable, water-resistant nylon fabrics are assembled with thermo welding and thermo taping, ensuring high performance. Even the outwear part has been designed with extreme care, thanks to the use of refined materials such as technical sweatshirts, bonded fabrics, mercerized jersey. The customization is sober and refined, made with printing or application techniques such as embossed, carbon foils, silicone patches, to emphasize the technical and sporty soul of MOMODESIGN. The design of the garments in the summer collection is further enhanced by the chromatic choice, for games of tones with contrasts that retrace the palette of the brand's great classics alongside new bright colours. The attention to detail, the choice of materials and the quality of the finishing of each garment, give the collection a "luxury hype".